Grow your lead gen business with CRO

I’ll build you a successful A/B testing program. Then I’ll train your team to take it over. No endless retainers.

Let’s talk

Trusted by

Results

€5M+

Revenue generated for clients

300+

A/B tests run

41%

Win rate across experiments

Services

CRO audit

In-depth research into your customers and funnel, then a detailed report on the highest impact opportunities. You’ll know exactly what to change or test to improve conversions.

20+ actionable improvements

CRO audit

In-depth research into your customers and funnel, then a detailed report on the highest impact opportunities. You’ll know exactly what to change or test to improve conversions.

20+ actionable improvements

CRO program

I’ll build you a CRO program that delivers wins, insights, and a positive ROI. Once setup I’ll help you train or hire an internal team to keep it running without me. It takes 6-12 months.

1 to 4 A/B tests a month

CRO program

I’ll build you a CRO program that delivers wins, insights, and a positive ROI. Once setup I’ll help you train or hire an internal team to keep it running without me. It takes 6-12 months.

1 to 4 A/B tests a month

What people say

"Friedolin is one of the few people I will always want to recruit for my projects. You won't find a brighter, more dedicated or results driven CRO in Berlin."

Malcolm

Growth Lead

LinkedIn recommendation

"Friedolin has a very structured approach which has resulted in a lot of wins at GoStudent. 100% the best CRO I have worked with.”

Sai

Senior Growth Marketing Manager

LinkedIn recommendation

"Friedolin built a CRO program that significantly improved the visit-to-lead and lead-to-sale conversion rates."

Rash

Senior SEO

LinkedIn recommendation

"Friedolin is one of the few people I will always want to recruit for my projects. You won't find a brighter, more dedicated or results driven CRO in Berlin."

Malcolm

Growth Lead

LinkedIn recommendation

"Friedolin has a very structured approach which has resulted in a lot of wins at GoStudent. 100% the best CRO I have worked with.”

Sai

Senior Growth Marketing Manager

LinkedIn recommendation

"Friedolin built a CRO program that significantly improved the visit-to-lead and lead-to-sale conversion rates."

Rash

Senior SEO

LinkedIn recommendation

How it works

01 / Research

Including: Heuristic and competitor analysis, review mining, surveys, polls, heatmaps, ads and funnel analysis, user interviews, session recordings, market research, personas, brand audit, and site-speed testing.

02 / Planning

Based on the research and your business goals, I’ll create hypotheses and prioritize them into strategic quarterly roadmaps. This process helps us focus on solving the top problems preventing visitors and leads from converting.

03 / Testing

From mockups to final designs and development, you stay informed and give feedback throughout. I’ll monitor tests, analyze results, and report on learnings.

Let's talk

We'll discuss your goals and see if what I offer is a good fit.

Book a call

Case studies

Detailed examples are available during a conversation, where I can share the relevant context, hypothesis, and outcome.

Who am I?

My name is Friedolin, I'm a Senior CRO with 8+ years of experience, skilled at creating CRO programs for lead gen companies that result in winning tests, increased revenue, and valuable insights.